Interesting article in Vanity Fair Seems Rupert and his chosen successor, his son Lachlan, are in dispute about trimming some dead wood that Lachlan wanted put in the fire but dear ole Dad only wanted demoted.
Inside baseball stuff, not too interesting when compared with the culminating paragraphs:
“Rupert’s meddling is not the only headache that Lachlan is dealing with as C.E.O. The crown jewel of New Fox—Fox News—is confronting some business headwinds. While Fox News dominated the ratings in May—a fact Trump bragged about on Saturday—the network is having new difficulties monetizing its most pro-Trump programming. According to three sources briefed on the numbers, advertising revenues for Sean Hannity and Laura Ingraham are down in recent months. “The pro-Trump thing isn’t working. We can’t monetize DACA and the wall and that right-wing shit,” one staffer said. “Despite all the hype on Hannity, they can’t sell it,” another insider told me. (Tucker Carlson’s show is faring better, sources said).”
Of course the honcho of ad sales disputes this...but then she would…
“Through a spokesperson, Fox News president of ad sales Marianne Gambelli said: “Fox News is in the middle of a record year both in ratings and ad sales and Sean Hannity and Laura Ingraham have the highest rated shows in cable news.”
As we know from reading News Corpse, which show is the highest rated depends on which month or quarter you are looking at. And I can’t believe they can get as much revenue from ads targeted to the 60-100 year old demographic.
So, I know who I’d rather believe.
If Rupert’s chosen son can’t right the ship, the old Satan might have to call on his other spawn, Moloch...